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Every decade has seen some marketing techniques that overshadowed every other technology. The 2000s were taken over by SEO & SEM. The 2010s was taken over by social media marketing by Facebook. What will marketing techniques take over the 2020s? We think it will be CHATBOTS.
The last decade has seen the saturation point of Social Media Marketing & also SEO. The shift from social media to messaging apps like Facebook messenger, iMessage, Slack, WeChat & old school regular SMS is drastic. How drastic? The four most massive messaging apps growth exceeds the growth of the four most significant social media platforms.
With this new decade, it is exciting for the industry to check out the potential of conversational marketing is exciting. And Chat Bots are selected as the medium to test these unknown waters. The chatbot industry is comparatively new and has less competition, has the potential to make your company huge profits. Compared to traditional marketing techniques ROI.
As organizations try the capture this conversational marketing, chatbots are getting popular. Let’s take a dive and see what chatbots are and how they can benefit your business.
Let’s not get ahead of ourselves. What is Chatbot?
Chatbots are programs that are designed to interact with the users with very simple and in a language that is associated with their location. Chatbots differ industry to industry needs, some are designed to get simple info, and others help you to order without any human help at all. Text chatbots are standard, but you can also find voice chatbots too.
There’s a reason why Chatbots are popular in the 2020s; they touch the very essence of humans “CONVERSATION.” Let’s get into it how chatbots are boosting the conversational marketing.
Engagement in the real sense.
The traditional online marketing counts engagement as someone clicked the add or played the video marketer meant to. But in the case of Chatbots, they have an active conversation with the potential client.
Ads and videos are a single perspective marketing technique where the user is only able to see or read the announcement. With a Chatbot, the user interacts with your brand and provides a better understanding of your brand, which helps in converting them. More importantly, a chatbot increases the touchpoints in a campaign. An ad can do this once. A chatbot increases touchpoint by asking questions, telling recommendations, etc.
Chatbots Get You insights directly from users.
As long as our race has existed, one thing also stuck with us to this day. We were having a conversation with others, body moments, handwritten images, or communication. So when a chatbot appears on the website and asks a question, it’s our nature to continue the conversation with the answer.
With a Chabot, you can get user insights very quickly compared to other marketing techniques. For example, I would never provide my info to pop up form, unless I have to. But whenever a chatbot comes along, I’m less resisted to give my information. That’s human nature, you can fight but can’t resist.
Maximum Personalization
Perfect targeting is the goal of any modern PPC or Social Media campaign to tap the correct audience by using direct emails, display ads, etc.
With the help of the chatbots, you can get the personal info of the user from the user. For example, if a person goes to a travel website, the chatbot gives the option of travel destinations, further packages, pricing. Chatbots give brands the option to be more personalized than any other marketing campaign.
Chatbots Enhanced Branding
Today every brand is on the same train of ads, banners, billboards, etc. A chatbot is a leap step that differentiates you and other brands. Where they are using one-sided marketing techniques with no audience involvement, a chatbot can bring personality to your campaigns by providing the human touch of conversation.
Help from the chatbot, you can tell the story of the brand rather than user understanding on their own.
Traditional marketing methods make the user walk on a journey without any help from the organization itself. With a well-coded chatbot, your brand can be with the user in his mission of choosing you, changing your customer’s experience.
We can help you create a chatbot that makes customers from thinking to buying your precious products. Click here to set up a meeting!
