Lake Pledge is a mobile app for Android and iOS that encourages residents and communities to take weekly steps toward preventing aquatic invasive species. It blends short videos, pledges, and competition among lakes to make conservation engaging and measurable. The platform works across iOS and Android, ensuring inclusivity and broad adoption.
Conservation often struggles to maintain consistent action. Lake Pledge wanted to bridge this gap by turning awareness into habit-forming behavior. We helped build an app that educates residents through localized videos, converts intention into weekly pledges, and boosts motivation with leaderboards and badges.
The result was a dynamic platform that grew participation, increased awareness, and united communities across multiple lakes.
Our vision was to make lake protection simple, engaging, and community-driven. Lake Pledge turned that vision into reality. By combining education with pledges and gamification, we saw participation soar across multiple lakes.
Founder, Lake Pledge
Traditional awareness campaigns often fail to capture attention or inspire lasting action. Lake Pledge tackled this by delivering engaging short videos that explained invasive species risks in simple terms and encouraged residents to participate actively in protecting their local lakes.
Creating one-time awareness does not drive long-term environmental change. Lake Pledge introduced weekly pledges supported by reminders that encouraged consistent participation, helping residents turn conservation into an ongoing habit and making environmental responsibility part of their daily routine.
Communities around different lakes needed a common ground to unite their efforts. Lake Pledge solved this by providing leaderboards and group pledge features that encouraged healthy competition, fostered pride in progress, and strengthened collaboration between diverse communities.
Conservation efforts needed to be inclusive to achieve broad adoption. Lake Pledge was built for both Android and iOS platforms, ensuring seamless access for all users, regardless of device preference, and enabling more residents to contribute to lake protection.
Residents and communities wanted visible proof that their efforts mattered. Lake Pledge addressed this by converting actions into measurable outcomes, such as carbon savings and invasive species prevention data, helping participants see tangible results from their pledges.
Our approach was guided by simplicity and impact. Education became engaging through videos, action became a habit with pledges, and pride grew through competition. We developed features such as reminders, badges, and leaderboards to sustain motivation.
Launching on Android and iOS ensured that everyone could participate. Continuous testing, user feedback, and iteration refined the platform into a reliable conservation tool. The app evolved from a digital idea into a community movement, bringing households and lakes together for a shared cause.
So, craft your story that converts and enhances your brand’s recall value so your next venture leads the competitive world.
Increase in Pledges within 6 Months
Higher Awareness about Invasive Species Prevention
Households Participating Across Lakes
Strong Community Engagement with Collective Pledges
From concept to campaign, TiltStory shows how AI can unlock brand creativity at scale. Ready Lake Pledge shows how technology can turn awareness into collective action. If you want to inspire communities, drive sustainable behavior, or build a platform that delivers measurable impact, we can help you make it happen.
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