Share
In the year 2000, there were only around 413 million internet users across the globe, in 2005 it was reported that the 1 billion mark was hit, and in 2016, it was revealed that the total number of internet users reached the 3 billion mark.
Basically, the number of internet users are increasing gradually, and with the ever-growing market, almost every sector is trying to hop on this new trend of having an online solution.
The most recent one to hop on this trend is the healthcare sector, where they are now trying to offer their services to those that are trying to get affordable and accessible healthcare solutions without visiting a physical store.
If you’re one of the many that’s trying to start the development of an online healthcare solution, you want to make sure that you are building something that is easy to use, helpful and is something that could stay in the market for a long period of time, which is why before you start the development of an online healthcare solution, you want to keep a couple of things in mind so you can end up developing something that could be beneficial to those that you are targeting to reach.
Go With A Simple Yet Pleasing Web Design
Before we talk about anything else, let’s talk about the most important one, which is the overall design of the website.
If you want to have a website that could be used by the mass public, you want it to have a design that’s simple and pleasing. This means that the design should be easy to understand, should have colors that don’t hurt the eyes of its users, and lastly, it could help you out in keeping users on your website for a prolonged period of time.
There are other benefits of having a simple yet pleasing website design, which include:
- Helps you get a better first impression
- Helps you keep up with your competitors
- Can offer a helping hand in boosting your revenue
- Improves Search Rankings with proper SEO and marketing campaigns
- Helps reduce bounce rates
- Makes it Simpler to Add Future Website Functionality
- Establishes Consistent Brand Identity
Remember, a website is like an educational tool, which is why having a good design is a must, and try to keep it simple so anyone that visits your website can use it without facing any difficulties.
Have A Search Bar
Online healthcare solutions can be massive, which is why it is necessary to have a search bar that’s easily accessible to users that are visiting the platform so they can find what they’re looking for quickly.
The point of having a search bar is to allow users to find particular topics or pages in a faster manner, so try to place the search bar in a certain position on your website so that the user can spot it easily.
Usually, the search bar is placed on the top right, middle or left part of the website in a round shape that has a white color.
If you want a complex and more advanced search bar, you can get the developer to make it predictive, where the suggestions would appear as the users are typing something on the search bar.
Accurate Medical Information
If you’re creating a website that’s medical related, you want to frequently publish proven, accurate, and reference-backed medical information on it.
Remember, your website is likely to get some marketing campaigns once it goes live, which is why having accurate medical information on it is a must because you will be sharing that information to the mass public, and believe us, spreading misinformation can damage your reputation in a huge way.
Before you publish something on your platform, which includes blogs and articles, posts or just website content, make sure that it is properly checked out by a medical professional that has immense knowledge and experience in the topic that’s being covered. In case something is wrong or needs to be corrected in the content, they can make the necessary changes before the content is published on your online healthcare solution.
Have A Testimonial Section
In a website where you’re selling products or offering services, you need to make sure that you have a separate testimonial section.
The testimonial section is a good addition to a website as it allows your products and services to look more legit. Just make sure that all the testimonials that you add on your platform don’t look biased, you are using real pictures, and are adding some links that would verify that the person who left the testimonial is real.
With legit-looking testimonials on your online healthcare solution, you can increase your chances of converting users into customers as it increases trust.
Add A Contact Form Section
If you are offering healthcare-related services like check-ups, surgeries, therapies, and many more, you want to have a contact form section on your website.
Having a contact form section on your website can help you reach out to potential patients, customers, clients, investors and collaborators that are looking for the services that you are offering. You can also use that data to check up on them in case they fail to reach out to you after meeting you once.
Contact form section on a healthcare solution is a must to have, so make sure that you have it on a landing page or just on a website page that’s visited pretty frequently by your users.
Links To Your Social Media Pages
There were an estimated 4.2 billion social media users worldwide in 2021, which is why having accounts on platforms like Instagram, Twitter, Facebook, LinkedIn, and others is a must these days.
After creating social media pages, you want to link everything on your website. It is preferred for you to add social media icons on your website, which should be present on the bottom part of your healthcare solution.
By having social media links on your website, you can increase the probability of converting your website visitors into social media followers. The benefit of this could be seen in the longer run as it allows you to share informative articles and posts to them on a day-to-day basis.
In short, it would help you keep them engaged with your platform or solution while using social media.
High-Quality Videos And Images
Without high-quality videos and images on your website, convincing users that you are legit could become a problem, which is why it is necessary to have paid and high-quality videos and pictures on your platform.
The thing with high-quality videos and images is that it also increases the chances of people viewing and clicking through it, and once it is placed on your online healthcare solution, such pictures and videos can have a huge impact on the overall user experience, which is a must to prioritize when offering online healthcare solutions.
Another thing with high-quality videos and images is that they can help you present important information to your website users in a more “digestible” manner.
Optimized Platform With User-Friendly Navigation
An optimized website is good for SEO, which can help you rank it properly on certain Search Engine Results Pages.
An optimized website is a website that works on all devices, loads in a timely manner (meaning it wont take a lot of time), and allows marketing campaigns to run more efficiently and smoothly, which is why having your online healthcare solution properly optimized is a must.
When it comes to user-friendly navigation, you need to make sure that you are having something decent that could help your users out in navigating through the information that they are seeking on your website or application.
Remember, there are many types of navigation systems on a website, but the most commonly used ones are:
- Hierarchical website navigation
- Global website navigation
- Local website navigation
With these two combined, you could see a direct impact on your business and marketing perspective.
Have Informative Content
In order to keep on getting users on your website, you need to have relevant healthcare-related content that’s readable and is informative.
With informative content, you can keep your audience engaged on your platform for a prolonged period of time. Remember, without high-quality or informative content, no one will ever know what your business is about, what you are standing for, and how they could benefit from what you are offering.
So make sure that you have informative content on your online solutions so you can educate and inform those that are visiting your website or application.
Ensure Security And User Confidentiality
Despite being the last one on our list, we consider this as a priority if you are creating an online healthcare solution.
Remember, any type of data breach can leave you at risk of identity theft if the hackers want to use the information that they got from you to use it against you and your users. This is why it is necessary for you to keep such data secure and prioritize user confidentiality.
Ensuring security and user confidentiality not only increases the trust between you and your users, but it also promotes a good brand image in the sector that you are in.
Conclusion
Creating an online healthcare solution is not an easy thing to do, and if you are embarking on this long journey, there are some things that you need to keep in mind. We have listed them above with the hopes of helping you or anyone that reads this article so they could make something that could be the next big thing on the internet.
