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In order to connect with more people on the internet or to just reach a wider audience, travel agents or agencies should have a strong, reliable and efficient marketing campaign that can help them out in efficiently sharing the message that they want to convey.
Right now, one of the best ways to convey a message to a huge group of people is content marketing, but the thing is, a lot of people think that investing in content marketing is a waste of money, however, we beg to differ, considering that there are more than 5 billion active users of the internet as of this moment, and the numbers are on the rise.
Before you get the benefits, it is necessary for you to know which marketing ideas are good for your custom travel agency, and we know it’s easier said than done, which is why to help you out, we have listed down some effective content marketing ideas that can help out travel agents or agencies in reaching more users on the internet:
Start Making Tour Related Guides
As a travel agency, you need to offer proper guidance to the audience that you are planning to target, and one of the best ways to do that is by having tour related guides.
Guides that highlight a country, regions, and cities or that would help travelers out in having an overview on what to avoid and do can allow you to help them decide which trip they should be booking. You can offer such guides on your website, through infographics, PDFs, and even e-books.
Basically, it all depends on how detailed you want them to be or what your budget is. Also, when making a guide, try to cover unique aspects and try to carry out some research so your blog could be viewed by people that are planning to visit a certain country, state, region, or city.
Be Active On Social Media
There were an estimated 4.2 billion social media users worldwide in 2021, which means that around half of the entire human population is on social media, and that’s why you, a Custom Travel Solutions agent or an agency, should be active on platforms like Instagram, Facebook, Twitter, Snapchat, YouTube and LinkedIn.
By staying active on such platforms, you can make infographics, relatable posts and even follow the market trends to reach a wider audience. Once you start getting followers, you will have an easier time in converting internet users into customers, and even clients.
If you’re planning to be active, make sure that you are using all the features of all social media platforms. From reels to stories, and the polls or other features that they have, know them all to get maximum benefits!
Publish Content Related To Latest News
Promoting your services and products all the time can make you look like an average business on the internet, and believe us, you do not want to be one of those companies or agents and agencies that keep on posting the same stuff over and over again. So instead of doing that, you want to publish content that is relatable or is related to the current news for traveling. From covering events to travel restrictions or just international travel related news, the amount of things that you can cover depends on how well your research skills are.
Invest In Email Marketing
As of 2022, more than 333 billion emails are sent every single day across the globe, and almost 50 percent of those emails are viewed on mobile devices, making it necessary for travel agents to invest in email marketing.
Here are some amazing ideas for the emails that you can send out:
- Have an opt-in form on your blog page
- Have an opt-in form for your Facebook or social media pages
- Send out newsletters
- Send links to your latest blog posts
- Emails for notifications regarding content
- Offer special coupons and discounts to your users
Those are just some of the many things that you can do with email marketing. The more creative your email marketing strategy would be, the more likely it would be for you to convert those users into customers.
Invest In Online Promotions
The best thing about living in this modern era is that marketing campaigns are much more efficient and effective thanks to the fact that we can now target users based on their age, location, and search history. This automatically increases the chances to keep your users engaged and converting them from users into customers or even make them clients.
Another thing about online promotions is that they offer more. Not only do they help you out in converting users into customers or clients, but they can also be used to bring massive traffic to your website or certain landing pages.
Make Posts That Raise Awareness
The travel industry is all about awareness, considering that many scams are happening and as a travel agent yourself, you need to make sure that you are doing your part in helping out travelers in prioritizing safety. Not only that, but your services should also include making posts on your website, social media and online campaigns that can allow them to keep up with what’s happening around the world.
From travel updates to some tips that would help travelers make their journey better or much more efficient, you want to make posts that can help them out in having some knowledge on what’s happening and what to do or to avoid when traveling to a different country, state, or city in the future.
Start Offering Virtual Tours
Making use of technology with proper content marketing is something that can play a huge role in helping you out in convincing users that what you’re offering is good, and is worth the price that it has.
One of the best things that you can do right now is offer virtual tours on the trips, hotels or just the plans that you are offering. This can allow users on your website to have a proper overview on what they would be getting if they go with what you’re offering.
Partner With Social Media Influencers
The era of social media influencers is on the rise, and if you get to partner with the right ones, you can end up increasing traffic on your social media platforms or website in an exponential way.
The thing with social media influencers is that once you hire them, there’s a sense of trust that their followers have with them, which can allow you to get some of that too. The likelihood is pretty high that you can get a huge benefit out of the investment that you would make when partnering with social media influencers.
In case you’re planning to partner with social media influencers, you want to go with the ones that focus mainly on traveling or if you have the budget, go with celebrities.
Conclusion
Having a strong marketing campaign is a must if you want your business to succeed, and with the use of the internet, you can increase your chances of getting more customers. If you’re looking for ways that would help you out in benefiting your travel agency, you want to try out the marketing ideas that we have listed above.
