Rutherford’s Punting is Cambridge’s leading punting company, offering luxury guided tours along the historic River Cam. Known for blending hospitality with heritage, they create memorable experiences for tourists and locals alike. With private tours, seasonal events, and bespoke packages, Rutherford’s has become synonymous with elegance and tradition in Cambridge’s tourism landscape.
We worked closely with Rutherford’s to modernize their digital ecosystem. Their legacy booking system caused overlaps, inefficiencies, and scalability concerns. Our team implemented a robust backend booking module, performed seamless data migration, and redesigned the website with a customer-first UX/UI. The new system allowed customers to browse services, customize packages, make secure payments, and enjoy a frictionless booking experience—all while maintaining Rutherford's heritage feel.
Eminence Technology delivered exactly what we needed: modern, reliable, and elegant. The new booking system has streamlined our operations, improved customer satisfaction, and significantly increased online bookings. Their team truly understood our brand and delivered with precision.
Founder, Rutherford’s Punting
Ensuring 14 punting services could be booked seamlessly without overlaps or conflicts required a robust backend system.
Moving historical booking records from outdated code into a modern framework demanded precision and zero tolerance for errors.
The old website lacked impact. A new UX/UI flow was essential to attract customers and improve booking conversions.
High tourist influx during summer required a system that could scale smoothly without lag or downtime.
The platform needed modernization without losing the traditional brand identity that Rutherford’s is known for.
We began with detailed planning and workflow mapping, analyzing the gaps in the legacy system and designing prototypes that reflected the brand’s premium feel. Wireframes and mockups ensured clarity before development began.
During the implementation phase, we developed a robust backend, migrated years of historical data, and created a scalable booking engine. The frontend was redesigned to deliver intuitive, responsive, and elegant customer journeys.
Finally, in the optimization phase, we introduced dynamic packages, faster load times, and advanced analytics. Continuous monitoring allowed Rutherford’s to handle peak-season traffic effortlessly while maintaining excellent customer satisfaction.
Increase in Online Registrations within the first season.
Reduction in Booking Overlaps across all punting services.
Faster Load Speeds, improving conversions and user satisfaction.
Downtime while handling seasonal peaks.
At Eminence Technology, we specialize in helping heritage businesses embrace modern digital transformation without losing their essence. From scalable platforms to intuitive user experiences, our solutions drive growth and efficiency. Let’s collaborate to craft your next-gen success story.
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