Rutherford’s is a Cambridge-based company that provides the best punting experience in the country. Their family heritage links to a nuclear scientist and Cambridge graduate named Ernest Rutherford, who helped build our modern world via his contributions to business and education.
Rutherford’s till the collaboration was using a legacy system to create and manage bookings even in today’s digital DNA age. They needed a technology partner that can help them switch from the existing legacy to modern digital infrastructure.
Along the booking module, the client was looking to revamp the whole website's modern and UX/UI-friendly design. The older site was more of a placeholder rather than an impact and inviting to users.
Eminence Technology worked closely with Rutherford’s team to establish the parameters of the booking system. With our built rock-solid backend technology website can handle a lot of traffic without any overlap in the booking system.
We made sure the booking management is not very rigid to what a person can book from the website. With our dynamic back-end solution, a user can mix and match multiple types for other packages.
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In total there were 14 unique punting services provided, and each of them should not collide with another service booking. The backend needs to be precise in terms there is no overlap in booking over existing booking.
Migrating from the legacy system to Eminence built had to be done very carefully so that no loss of historical data in migration. As it was legacy code, the developers needed extra time to understand the code ground up before implementing the newly built system.
Website revamps extremely user persona and experience identification. The research was going to be a top priority rather than implementation. UX has to be a priority and UI will follow UX logic.
Book the best punting in Cambridge with a simple and straightforward booking process. Select from 14 punting options and cross-customization.
Select from a variety of dates and payment options to book your punting, and select the number of members.
Enjoy the simple and creative website with UX that helps the user navigate through the whole process smoothly and efficiently.
Rutherford’s witnesses more booking with 60% more online registration compared to the earlier website design.
As the website witnessed the increased amount of traffic, Eminence Technology built a booking infrastructure state robust with no bottlenecks.
